1. Set your Objectives
Where do you want to go with your business?
What do you want your marketing to achieve?
To have a clear Target Market
2. Be an Expert
Knowledge is Power!
Know Yourself – Your Strengths and Weaknesses
Know your USP – What makes your business different/stand out?
Know your Competitors – What they do?
Know your Customers – What do they do?
What type of Social Media, etc do they use?
This will help you to get your message across to them
What is important to them?
3. Do it (but do it well)
Try it, Test it, If it works don’t stop it!
Walk in your customer’s shoes – What are their needs, language?
What would benefit them?
Lead on emotion, back up with logic, address concerns that may come up within your marketing to eliminate gaps in your service.
Keep it manageable.
Tracey is able to work with you to manage your marketing and get the best out of it for your business. If this is something that you would be interested in then contact Tracey, firstname.lastname@example.org or take a look at her website www.sixthsensemarketing.co.uk
Next month’s meeting will be on 2nd November, same time, same place and we will be doing some Speed Networking, so bring yourselves along and anyone else that you feel may benefit from our event. For future dates and information take a look at www.yateleynetworking.co.uk